Why You Need This Brand in Your Life: Allure Cosmetique Review

Categories : Beauty

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A couple of weeks ago the luck gods smiled upon me and I won a giveaway from a new up-and-coming cosmetic company from Toronto. I’m a make-up fanatic so of course I was over the moon. They’re a new start up called Allure Cosmetique (find them on instagram @allure.consmetique). They are a female owned and operated business who pride themselves on their quality vegan and cruelty-free products. I am all about supporting women entrepreneurs and local start ups.


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happy dance

Why I love local

I find when you buy local you get a level of customer service that is way more personalized. This is someone’s business so they actually care what you think. Your thoughts and feedback directly influence future products and services. How awesome is that? This was most definitely the case with the lovely lady behind Allure Cosmetique. Even though I was just a giveaway winner, she treated me like a client. She took her time with me to see exactly what I wanted, answered my questions and gave me feedback and suggestions. She was super accommodating and such a sweetheart. 

So What’d you get?

The Valentine’s Day giveaway was super generous so I got to take home a little bit of everything they carry. I got to try:

  • 2 sets of synthetic mink eyelashes- I picked                   Frisky & Eye Candy
  •  Allure Eyeshadow Palette
  • Allure Liquid Lipstick in the shade Zahara
  • Allure liquid highlighter in shade #3

What’s the Verditct?

My overall impression was love at first sight, when I actually got to try the products out I fell deeper and deeper. These are quality products, the real good stuff. Since there’s so many products lets break it down for ya. I also want to say, these are my own honest opinions, I’m not sponsored or paid for my review, I simply won some free products and thought I would share. 

Allure Eyeshadow Palette

 So what do you look for in an eye shadow palette? I personally have a few criteria that can make or break my opinion. 

Color and Finish Selection

This palette has such an amazing selection of colors, both matte and metallic, plus bonus: glitter!!! Yes! Glitter! So you can create a complete look whether you’re going for something every day or glam. They’ve got beautiful warm shades and pops of color.

Consistency and Blendability

Okay, so I don’t know if blendability is a word, but you get the point. These shadows felt like butter, smooth to the touch and they blend like a dream. They are super creamy and soft on the eyes and very easy to blend creating a nice soft transition. 

Pigmentation and Colour Payoff

This is a big one! For my deeper skin tone, a lot of palettes I own just don’t show up very well, especially if they’re lighter colors. This was not the case with the Allure palette. Every color was insanely pigmented and showed up great, even without primer. 


You may notice below that the last few at the ends didn’t show up as well, fear not. These are the glitters. They aren’t meant to just be applied like regular shadow. They require the proper base to adhere to, so make sure you’re using glitter glue to get the full effect.  I ran my arm under water after swatching and these babies didn’t budge. I had to whip out the eye-makeup remover to get them all off. This is a very good sign. One more thing that shouldn’t matter but it does to me, is packaging. I’m loving the beautiful, sparkly pinky rose gold packaging, So pretty! 

Allure Synthetic Mink Lashes

They have quite a few to choose from, I went with Frisky and Eye Candy. Their lashes are just beautiful. The ones I chose are very dramatic because I love me some drama, I usually only do lashes when I’m going full glam. They look as though they are double stacked so you get volume and length.  They were easy to apply and comforable to wear. 

Allure Liquid Highlight

Last but most certainly not least, Allure’s liquid highlight. I got shade #3. I’m officially in love. I have a few brands of liquid highlight but I can tell you this one knocked them outta the park.  




I find that some of the others don’t blend super well and end up highlighting my imperfections instead. This highlighter is liquid gold. It gave me such a beautiful “illumiated from within” glow. It was the perfect shade for my skin tone, no ashy highlight that looks fake. This just made me look like a glowing goddess, thank you very much! I’m tempted to pick up a few more shades.

Allure Liquid Lipstick

I chose the shade Zahara which is a stunning deep brownish mauve colour. The formula is creamy and smells delicious, like cookies. 

It dries to a lovely matte finish. Now, what I loved about this brand is that it didn’t dry out my lips as most matte liquid lipsticks tend to do. My lips weren’t dry and chapped after removing the lipstick. The other great thing was the lasting power. This stuff didn’t budge at all, even after eating and drinking.

Final Thoughts

The one thing I always ask myself is would I buy from this brand again? 100% YES! I loved these products, I love what they stand for and I loved the personalized service. I would definately recommend them, do check them out if you’re looking to expand your make-up collection with some high quality, vegan, cruelty-free products. 

27 comments on “Why You Need This Brand in Your Life: Allure Cosmetique Review


    • February 27, 2019 at 1:23 pm

    Oh, I never heard of this brand! It looks great especially the lashes! Thanks for the review!


    • February 27, 2019 at 2:49 pm

    What a great win!! LOVING that lip color on you! 😍


    • February 27, 2019 at 4:51 pm

    Congratulations on the win! I’ve always liked shopping local too because I do get a more personal experience and I like to see when the people I’m working truly care about the service and products they provide. Those swatches looks great.


    • February 27, 2019 at 9:42 pm

    That palatte is gorgeous! I love all the colors!


    • February 28, 2019 at 12:28 am

    I need to look this brand up. I love the colors in that palette!


    • March 1, 2019 at 2:58 pm

    I love these colors, i think i might use it daily.

    Ashli Ferguson

    • March 1, 2019 at 3:01 pm

    oh wow that is really really pretty!! Those colors are amazing – I think you’re right, I need this in my life! haha

    Danielle Jones

    • March 1, 2019 at 3:26 pm

    Looks like a great product.I need to check it out! I’m pretty boring when it comes to my makeup routine.


    • March 1, 2019 at 4:59 pm

    I’m in love with that eye shadow, especially the sparkly ones. They look really good on you. I’ll have to check them out.


    • March 1, 2019 at 5:10 pm

    I must say, you made my day with an article on this brand.

    Thanks for sharing.

    Hoang Vi Fessenden

    • March 1, 2019 at 5:49 pm

    Okay this pallete is so pretty! I’ll have to check it out!


    • March 1, 2019 at 6:01 pm

    nice brand. will spread positive word of mouth for this


    • March 1, 2019 at 6:12 pm

    This brand is so beautiful, all the colors are cute.


    • March 1, 2019 at 6:29 pm

    That pallet is gorgeous. I love all the colors. You’re very pretty! Thank you for sharing.


    • March 1, 2019 at 10:20 pm

    I’ve never heard of this brand but I am definitely going to check them out on Instagram.


    • March 2, 2019 at 6:23 am

    I know that had to be exciting when you wo ! I’ll have to check out this product!

    Neil Alvin Nicerio

    • March 2, 2019 at 10:52 am

    Oh nice! That’ll be a perfect gift to my wife. 🙂

    Ellen | Zyrakuma

    • March 2, 2019 at 11:37 am

    Gorgeous makeup! I really like the lawless makeup palette. Just my style.

    Chantelle Hadden

    • March 2, 2019 at 2:22 pm

    I’m not a make up user but it’ll be a great present. Thanks!


    • March 2, 2019 at 7:02 pm

    I love that eye shadow, it is so bright and so pretty. They don’t ship international, do they?


      • March 4, 2019 at 2:04 pm

      i believe they do but you have to get in touch via instagram

    Luna S

    • March 3, 2019 at 2:05 am

    This sounds like a great makeup brand and that shade of lipstick looks fantastic on you! You choose well.

    Matija Antonić

    • March 3, 2019 at 9:50 am

    This looks like fun, I have no idea about makeup what’s so ever xD and I don’t think I would use it that much, but as a gift it might be great 😀 just jolting down ideas, a few B-days are coming up xD


    • March 4, 2019 at 1:52 am

    Such a great product! Allure palette would be perfect on my skin. I’m learning a lot about cosmetics thanks to you!

    Elizabeth O

    • March 4, 2019 at 7:59 am

    gorgeous make up kit. looks so pretty. this is what i want! absolutely gonna check it.

    Dan @ Style High Guy

    • March 5, 2019 at 3:26 pm

    I get so jealous of you girls with make up like this – it’s awesome


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